Seth Godin’s New eBook
I have to admit up front that I’m a big fan of What Matters Most, Seth Godin’s new eBook,
But perhaps not for the reasons one might think.
The eBook is a large compilation of blog postings from all kinds of different people that Seth believes offer fresh, new ideas worth spreading. Though not all of them, he freely admits, will appeal to everyone.
What struck me most about this compilation of blog postings had less to do with new ideas (there aren’t that many), and more to do with seeing the reemergence of ageless humanist ideas in fresh new ways. As Rodin said, “I don’t invent, I rediscover.”
Courage, persistence, honesty. Who can argue with any of these admirable human qualities? How about generosity, avoidance of fear, dignity. Not bad either. Or maybe it’s time to stop and smell the roses, stay connected, or stay focused on a vision you believe in.
All sound familiar? They’re all in the book.
But here’s the intriguing part. These human qualities have been absent or scarce from too many of our personal, business and marketing lives for some time.
This eBook is a helpful and inspiring reminder that we ought to try and get back on track—that being a better person or businessperson really requires the exact same values and ethics and compassion and truth that we’ve always admired in others. So what the eBook does, in essence, is reignite a path to a future that’s built on all the things we sort of know we should do each and everyday–but all too often fall short, by reason of nothing more than innate human weakness.
If we all applied the thinking in this eBook, built it into our personal philosophies and behaviors, oh my, what a better world…
And who can argue with that?
