Director of Customer Communications and Engagement
- Bob is responsible for leading all marketing communications development for all David ID clients.
- Previously, Bob was Executive Vice President, General Manager at Saatchi & Saatchi Consumer Healthcare. While there, revenues tripled, and it became the leading DTC agency in the industry. He presided over two Effie-winning campaigns, and was responsible for guiding integrated marketing communications for an array of pharmaceutical clients including AstraZeneca(Nexium, Seroquel, Crestor, Pulmicort), Phizer(Detrol), BMS-Sanofi(Plavix), Sanofi-Aventis(ambien CR), and Merial(FrontLine Plus).
- Bob has written articles for a variety of consumer and business publications including The wall Street Journal, Newsweek, The New York Times, Gentlemen’s Quarterly(GQ), and American Baby.
- He is a graduate of Harvard University