Product Innovation

We use your Dominant Selling Idea™ as a filter through which to enhance existing products and services, so they reinforce the brand positioning in the minds of your customers. We also work with companies in early stages of new product/service development to ensure these efforts fully leverage the potential of a strong positioning from the beginning.

Product Innovation in Action

Once you’ve established your Dominant Selling Idea, it’s important to think about how it influences your products and services. Indeed, positioning and new product/service ideas are intricately connected. Brand positioning informs the directions to explore in evolving current products/services and developing new ones.

After we’ve completed brand strategy and positioning work, we work with clients in leading product/service ideation, concept development and consumer research, culminating in a range of professionally drafted product concepts.