Brand Architecture

We help organize client brand portfolios to ensure clarity and synergy between companies, divisions, joint ventures, partnerships, products and services.

Brand Architecture in Action

Companies gain value from their positioning by connecting and organizing their myriad assets through an idea centered brand architecture. This reinforces the positioning in customers’ minds and facilitates activities like cross-selling and up-selling.

In developing the brand architecture, we will evaluate and recommend the most appropriate mix of brands, sub-brands and brand endorsements that will help the company meet its business goals efficiently. We will also look for ways to highlight hidden assets, such as proprietary processes, service enhancements, and product innovations that strengthen the positioning long-term.