September 12, 2014#

9/11 Brand Bellyflops

Andy Rooney, the late, great commentator on 60 Minutes once said, “what we need today is less marketing and more quality.”

There was simple wisdom in those words spoken many years ago. Apparently it’s lost today on the many brands that choose to hijack the nation’s solemn annual commemoration of 9/11 with their own vacuous sales pitches.