Loading...

October 10, 2011#

Netflix Makes the Right Choice the Hard Way

Here’s the coda to our last posting on Netflix recommending that the company abandon its ill-conceived plan to divide itself into two brands: one for streaming and one for DVDs.    The announcement was released by Netflix this morning.

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team

September 19, 2011#

Netflix Digs a Deeper Hole

Responding to customer criticisms and defections, the CEO of Netflix, Reed Hastings, this morning apologized to customers for not being clear about the reasoning behind the company’s decision to separate its DVD and streaming business, and its new pricing structure.   That was good.
Continue Reading

December 5, 2009#

Numerology Enters the Naming Business

By applying numerology, Sanjay B. Jamaani is helping individuals, companies and movies change their names to help them become more successful. 

 Mr. Jamaani, Vikas Bajaj writes in the New York Times on 12/5/09, has found a contemporary application of the ancient, mystical and esoteric field of numerology, which examines the relationship between numbers and physical objects or living things.    

 He applies numerology to generating names—names that will provide greater competitive advantage and pave the way to enhanced levels of success. 

 For example, “actors have added or dropped letters from their names—the actor Ajay Devgan recently became Ajay Devgn.  Filmakers have deliberately misspelled the titles of their movies—‘Singh is Kinng’ was a recent hit. 

 Much of this is reminiscent of the “positive thinking” movement here in the US many years ago, most famously promoted by Norman Vincent Peale in his famous book  The Power of Positive Thinking, the essence of which is  how to affect positive change in your life.

 Like the promise of “positive thinking,” numerology, too, has its critics and is hard to substantiate.  

 Naming is science and art.  We always advise our clients that, among other things, they should love the name of their company, product or service.  They should feel it in their heart as well as their head.  If numerology, in part, can help achieve this, then more power to it.