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May 29, 2012#

Warning to Facebook: Tread Slowly with Advertisers

Much has been made of General Motor’s decision to discontinue advertising on Facebook (just days before it went public), citing poor ROI.  It also didn’t get what it wanted:  GM’s request to run bigger, higher impact ad units, including taking over an entire page, was politely, though firmly, rejected by Facebook.
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January 30, 2012#

Brands Fail to “Engage” on Facebook

Most people don’t really want to “engage” with brands, even self-proclaimed “fans.”  That’s the finding of a recent study from the Ehrenberg-Bass Institute as reported in Ad Age.
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