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May 17, 2012#

“Truthiness” in Advertising

Advertising and truth are rarely two words you find in the same sentence.   That’s because advertisers, much like politicians, are better known for ignoring or, at best, stretching the truth, rather than for telling the truth.   It’s no surprise then that consumers are running away from ads, now more than ever, and turning to their friends for brand advise, with more ease than ever thanks to social media.
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December 1, 2011#

The Importance of Linking Cause Marketing with Your Brand Promise

Consumers expect companies to give back.  Increasingly, all things being equal, we choose brands that demonstrate commitment to a cause that contributes to the betterment of society, socially, environmentally or culturally.
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