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  • AstraZeneca

    AstraZeneca

    Positioning Challenge:  Consumers believed Astra Zeneca was more interested in profits than people. Consumers both love …

  • Aon Healthcare

    Aon Healthcare

    Positioning Challenge:  Aon Healthcare was viewed as a commoditized insurance brokerage.   Aon Healthcare, a major …

  • The Little Clinic

    The Little Clinic

    Positioning Challenge:  Creating a new healthcare category. Fastcare started as a group of three walk-in medical …

  • kroger

    Kroger

    Positioning Challenge:  Establish Kroger as a leader in promoting healthier living. Kroger, the nation’s largest supermarket …

  • Columbus Foods

    Columbus Foods

    Positioning Challenge:  Positioning a premium salami and deli meat brand for national expansion. Outside of Boar’s …

  • City of San Antonio

    City of San Antonio

    Positioning Challenge:  Encouraging businesses to move to downtown San Antonio. San Antonio is the seventh largest …

  • Foundation Source

    Foundation Source

    Positioning Challenge:  Reposition Foundation Source Foundation Source is America’s largest management and advisor firm for private …

  • kettle

    Kettle Brand Chips

    Positioning Challenge:  Strengthen the Kettle brand.  Kettle had market share dominance in the premium potato category …