• AstraZeneca


    Positioning Challenge:  Consumers believed Astra Zeneca was more interested in profits than people. Consumers both love […]

  • Aon Healthcare

    Aon Healthcare

    Positioning Challenge:  Aon Healthcare was viewed as a commoditized insurance brokerage.   Aon Healthcare, a major […]

  • The Little Clinic

    The Little Clinic

    Positioning Challenge:  Creating a new healthcare category. Fastcare started as a group of three walk-in medical […]

  • kroger


    Positioning Challenge:  Establish Kroger as a leader in promoting healthier living. Kroger, the nation’s largest supermarket […]

  • Columbus Foods

    Columbus Foods

    Positioning Challenge:  Positioning a premium salami and deli meat brand for national expansion. Outside of Boar’s […]

  • City of San Antonio

    City of San Antonio

    Positioning Challenge:  Encouraging businesses to move to downtown San Antonio. San Antonio is the seventh largest […]

  • Foundation Source

    Foundation Source

    Positioning Challenge:  Reposition Foundation Source Foundation Source is America’s largest management and advisor firm for private […]

  • kettle

    Kettle Brand Chips

    Positioning Challenge:  Strengthen the Kettle brand.  Kettle had market share dominance in the premium potato category […]